In the latest issue of its Otona Fami, Enterbrain has made a study on the approaching launch of the Wii and the PS3, with Nintendo's machine winning over gamers, retailers and developers.

What upcoming console are you most interested in buying? (216 gamers polled)

73.6%: Wii
16.7%: PS3
9.7%: neither

What console do you find most appealing? (85 retail employees polled)

65.9%: Wii
18.8%: neither
15.3%: PS3

What console are you most interested in? (33 game developers polled)

69.7%: Wii
27.3%: PS3
3%: neither

What upcoming console are you interested in?

Female Students:

50%: neither
37.5%: PS3
12.5%: Wii

Business women:

36.4%: Wii
33.3%: PS3
30.3%: neither

Housewives:

47.6%: neither
42.9%: Wii
9.5%: PS3

Source: Next-Gen.biz